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Judy Ballard
Judy Ballard & Associates Real Estate
506 Roswell Street, Suite 210
Marietta GA 30060
770-420-0889
Fax: 770-429-0656

Judy Ballard, Cobb County, Georgia Real Estate Specialist

Judy Ballard

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Displaying blog entries 11-16 of 16

Pending Home Sales Retreat

Judy Ballard, Cobb County GA Real Estate Specialist

Pending home sales retreat

July decline of 3.2%, reversing prior month gain, shows housing market remains in 'malaise.'

By Les Christie, CNNMoney.com staff writer

NEW YORK (Cinnamon) -- Pending home sales fell 3.2% in July after gaining in June, according to a real estate group's report released Tuesday, in the latest in a series of gloomy housing reports.

The Pending Home Sales Index fell to 86.5, after gaining 5.8% in June, according to the National Association of Realtors (NAR). It now stands 6.7% below July 2007's reading of 92.8.

The index is a forward-looking indicator of housing sales, based on contracts signed during the month.

"This is more evidence that the housing market is still in a malaise," said Michael Larson, a real estate analyst with Weiss Research.

Tighter lending standards have made it hard for buyers to get loans, which is hurting sales.

"Overly stringent lending criteria imposed by Fannie Mae  and Freddie Mac in the past month no doubt held back contract signings," said NAR chief economist Lawrence Yuan.

The Midwest was the best performing region in July, with sales contracts up 2.8%. The index fell in the Northeast by 7.5% and in the West by 10.6%, while the South region was unchanged.

The July result was disappointing, according to Richard DeKaser, chief economist for National City Corp. , but not unexpected. The index has held in a range between 83 and 89.4 over the past few months, but saw a sharp jump in June to 89.4.

The good news, according to DeKaser, is that the index has plateaued, indicating that a bottom in existing home sales may have been reached. And that bottom may mean that prices could stabilize in some areas, although at lower levels than they once were.

Bargains in areas of the country hard hit by the bust are drawing house hunters back into a few local markets, said Larson.

"We have seen sales pick up in some areas where homes are being basically liquidated for just about any price the sellers can get," he said.

That could provide a boost to sales volume in the coming months.

Sales have been flat despite the fact that home prices are way down. The most recent report found that home prices fell 15.4% nationally during the 12 months ended June 30.

"Pricing remains attractive, but the ability of home buyers to obtain financing has been made more difficult," said DeKaser. "Lending standards had gotten increasingly tight."

The weekend takeover of Fannie and Freddie, the two mortgage giants that were created to promote mortgage lending, should help. Funding costs for Fannie and Freddie will be significantly reduced, according to DeKaser, and those savings will be passed on to consumers.

Already interest rates have fallen to 5.88% from 6.26% a week earlier, according to Bankrate.com.

"We want to see if the mortgage rate decline stands," said Larson. "That would help to stabilize things." 


Judy Ballard, Cobb County GA Luxury Home Specialist

www.judyballard.com

 

Are You Ready To Move Up?

 

For many people, there comes a time when they decide that their home no longer meets their needs. Whether you’re still living in your starter home or you’re in a second or third home, there are many reasons why people choose to sell their home and move to another – a better neighborhood, more space (or less space that’s nicer), better public schools, more bathrooms for the kids, etc. If you’re considering moving up, we have some questions that may help you to make this very tough decision.

1) Can you fix the problems by making repairs to the home you currently live in? Depending on your reasons for moving, you may be able to save money by staying put. If you need another bathroom, for example, you could get an estimate for a contractor to add one to your house. If you need a bigger yard (and if your current yard was already fenced when you bought the home), you can check with your neighborhood’s HOA to see if you could expand the fence. Especially in newer neighborhoods, we’ve found that sometimes builders do not fence in all of the land that comes with the house.

2) How much money do you have left to pay on your mortgage? You can talk with your lender to discuss your balance. He or she should also be able to tell you whether you would have any pay-off fees or prepayment penalties.

3) How much would you get if you sold your home? For this research, you’ll need to contact a real estate agent. He or she will be able to find comparable homes that have recently sold and use this information to give tell you two things: a reasonable asking price and an estimate of how long it should take to sell your home.

4) If you were to sell your home, how much would you net? Keep your real estate agent on the phone because he or she can help you determine this amount. He or she will need to know how much you still owe on your home mortgage (so be sure to talk with your lender first). Using this information, your real estate agent should be able to come up with a figure for how much you would need to sell your house for in order to make a profit (and how much the profit, or net, would be).

5) How would you plan to pay for your new home? Talk with a home loan officer to find out what price home you can afford, what size down payment you would need to make, and (depending on what type of loan is best for you) what other costs are typically associated with buying a home.

6) Would you be able to find homes that meet your needs? Now that you know your price range, talk with your real estate agent to see what homes are available to you. He or she should be able to send you home listings based on your specific home needs. Here is your chance to see if there are homes that you can afford with that extra space, or those good school districts, or whatever it is that you need. Your real estate agent can even show you the homes that you’re considering.

7) What is your decision? If you find homes that meet your needs, then you can go ahead and make your decision about whether you want to move. And, only you can make this decision – not your home loan officer, your real estate agent, or anyone else involved. If you opt to buy the new home, the next step would be to talk with your real estate agent. If you choose to not buy a new home, at least you’ll rest assured knowing that you carefully examined all of your options and that you made a sound, educated decision.

Increasing Seller's Property Value

Increasing Seller's Property Value

Judy Ballard, Cobb County's Luxury Real Estate Specialist

 

www.judyballard.com

 

Understand first of all that there IS a difference between price and value. Price is the amount you are asking for the property. Value is buyer perceived, and this perception of value is influenced by many factors such as location, features, condition, comparison to other purchase option, etc. By attending to details that can have a positive impact on the value, sellers can significantly increase their chance of attracting qualified buyers willing to pay the asking price.

Some tips to achieve a positive impact on value are:

 

  • Perceived size impacts value, even more so than actual square footage. Open floor plans make a room feel bigger than larger spaces with smaller rooms. Showing property that is furniture free, or at reduced clutter, helps to make the space feel bigger.
  • Vacancy increases sale-ability. Property is easier to show and easier to sell, and quicker to take possession of when it is vacant at the time it is offered for sale. Evidence of problems to take possession of the property -- such as encroachments, or tenants who wont allow buyer tours -- negatively impact value. Vacancy also helps the buyer walk through the property imagining ownership. Sellers should remove personal trinkets and family pictures as well as being conveniently absent during a buyer tour.
  • Cosmetics are important.
    • Fresh paint will always add more value than it costs.
    • Clean or new carpet/flooring adds more value than it costs.
    • Landscaping adds more value than it costs. At the very minimum, make the entrance area neat.
    • If you can, add some colorful flowers and new sod.
  • Take care of the obvious! The spot on the ceiling from the roof leak takes thousands of dollars from the perceived value and the offer price.
  • Condition affects value. Do a seller's home inspection to identify and fix the problem BEFORE closing. No point holding up your check a few extra days; plus a failed buyer's inspection could cost you the sale. Buyers will often bargain down your asking price to accomodate for property condition and repairs.
  • If you can, remodel/update the kitchen and master bathroom. These two areas have a big impact on home buying decisions.
  • Strategic renovations impact value and your bottom line. Don't spend more money to renovate the place than you can recapture in value on the sales price.

 

Judy Ballard, Marietta's Luxury Real Estate Specialist

www.judyballard.com

5 new rules for home sellers

Whether you're buying or selling, the real estate game has changed. To win, you've got to learn a new playbook.

By Amanda Gengler, Money Magazine

(Money Magazine) -- Selling a home is a lot trickier than it used to be - here's how to be smart about pricing, presentation and incentives.

Rule 1: Get real about price

Too many sellers set their price based on yesterday's market. Big mistake. "The first buyers in tend to pay the best price, so you need to price it right at the start," says Pamela Liebman, CEO of the Corcoran Group brokerage.

Have three area brokers prepare what's called a comparable market analysis. It will list asking and selling prices of similar homes, as well as amenities and sizes. If there's little inventory in your price range, list for what others are asking. If a lot of homes like yours are on the market, then look to generate buzz, says Liebman.

Set an asking price 10% below what homes like yours have been selling for. That raises the odds of your getting multiple offers. If your market is really frozen and you need to drop the price, make one large cut. No baby steps.

Rule 2: Vet your agent - especially if it's you

Selling on your own in an unprecedented slowdown means you'll have to work awfully hard marketing your home. If you aren't prepared for that, hire a broker. Avoid newbies. You want an agent who has been through good times and bad and who has a track record that you can verify with clients.

Rule 3: Pimp your house - hire a home stager

To sell today, you've got to glam up your home. A stager will help get rid of clutter (especially clutter you don't see); rearrange furniture to create attractive focal points; repurpose underused rooms, turning, say, that makeshift bedroom in the basement into a rec room; and pick paint and curtains that make rooms appear spacious. A consultation may run $200. Completing the plan could cost $1,000 or more. It's worth it.

Rule 4: Cash will make your home look even better

Given the number of listings out there, you want to throw in a little something extra to make your house catch the eye of buyers and their agents. Rather than hand out a cruise or a car - skeptics might wonder why you're so desperate -offer something that will make your home more affordable, such as paying part of the buyer's closing costs.

In the multiple-listing service description of your house that agents can see, let them know you're offering a $1,000 bounty or a 4% commission to the one who brings in the purchaser. It will mean more knocks on your door.

Rule 5: Underwater? Learn to swim

If you're a recent buyer, your mortgage may well top what your home would go for today. About a third of those who bought last year or in 2006 now have negative equity, according to Zillow.com. If a job or family issue compels you to move, your options aren't great, but you have a few.

First, you may be able to persuade your new employer to make you whole on the loan. Second, if the rental market in your area is strong (as is the case in many spots that were healthy but not overly bubbly during the boom), you can become a landlord and wait out the slump. Third, of course, is to sell for as much as you can (see Rule No. 1) and raid your savings for the difference.

Short sales, in which the bank agrees to take less than it's owed and release you from your debt, get a lot of media attention. That doesn't mean they're easy to come by. A bank usually will consider one only if you're at risk for foreclosure. Even then it may say, "No, thanks."

Pricing Your House to Sell

Looking to sell a home in a slow market? The key is pricing your house according to your need to sell, says Lew Sichelman in the Los Angeles Times. Known as "absorption-rate pricing," the tactic involves calculating how long it takes a home to sell in your market, comparing it to your own preferred selling timeline and setting your price accordingly, Mr. Sichelman says. Sellers who aren't in a hurry have more leeway with price, and those with a shorter timeline must set their asking price lower, he says. The key to determining your price involves calculating how many similar properties are on the market in your area, how many months of inventory your market has and the rate at which homes have been selling locally.

Consumers drain equity from homes

Long before the housing downturn and today's foreclosure troubles, homeowners were losing equity in their homes, says an Associated Press article published by Sun-Sentinel.com. Consumers have been using their homes as piggy-banks, borrowing against them to pay for things like home improvements, personal spending and credit-card debt, the article says. Falling housing prices only worsen the situation and some economists forecast that by the end of 2008, the amount of equity U.S. homeowners will have in their homes on average will fall below 50%, making it the first time since the government began collecting such data (in 1945) that Americans will owe more on their homes than they own, the AP says. "To deal with your single biggest asset like that is risky," the article quotes Jim Gaines, research economist at the Real Estate Center at Texas A&M University as saying.

New suburbs in decline

In Charlotte, N.C., a wave of foreclosures is leaving in its wake a band of starter-home subdivisions ridden with crime and falling home values, says Charlotte.com. Crime rates in 10 of the highest foreclosure-struck areas -- all built since 1997 with homes valued at $150,000 or less -- jumped 33% between 2003 and 2006, the site says. In some of these neighborhoods, homes are vacant and boarded up, with drug users taking advantage of the empty houses.

With their houses now worth less than they once were, homeowners are finding themselves trapped in these now blighted neighborhoods. "With all the foreclosures…there's no way I could sell my house for what I have in it,"  one resident is quoted as saying.

There are at least 50 neighborhoods in Charlotte that have foreclosure rates of 15% to 61% percent, resulting in rising costs for the city for police and other government services and for lost tax revenue, the article says.

Blue Chip neighborhoods

Forbes.com highlights 15 "blue chip" neighborhoods. All of the site's selections have kept or increased their value within the past 17 years, the article says. Among the picks: areas of the Pacific Palisades in Los Angeles, a nook in Manhattan's Upper East Side, the Walnut-Street area of Philadelphia, a neighborhood that circles Lake Shore Drive in Chicago and University Park in Dallas. For a full list, visit the site's slideshow.

Buy this house -- it's ugly

In today's sluggish housing market, some home sellers are turning to a somewhat unexpected marketing ploy -- they're highlighting their home's worst points to draw out buyers looking for a bargain, says a New York Times article.

One Minneapolis-area homeowner, after 10 unsuccessful months of trying to sell his home, created a Web site to market  his house, which he calls "the worst" in his neighborhood, the Times says. Meanwhile, in Tucson, Ariz., a home seller advertised his home on Craigslist as a "$165,000 ugly house for sale," the article says. Although neither seller has found a buyer for his home, the worst house in Edina site has received more than 700,000 hits, according to the homeowner.

The market for "ugly houses" isn't new, the Times says. Dallas-based HomeVestors began buying up homes in need of repair in the early 1990s, and has recently awarded "The Ugliest House of the Year" award to a home in Sarasota, Fla., that had no windows and doors and played host to crack addicts and "other criminal types," according to HomeVestors.com.

Courtesy RealEstateJournal.com.



Costly Buyer Mistakes In A Down Market

With plenty of homes on the market, prices falling and mortgage rates down, it appears to be a plum time for house hunters. But even in a buyer's market, buyers can make expensive goofs, writes Linda Stern of The Boston Globe.

Know your local market, Ms. Stern counsels. While there are bargains to be had, it's not smart to buy on the cheap if prices in your area are still falling. For instance, now might not be the time to make a purchase in Rust Belt cities like Cleveland and Rochester, N.Y., where more price corrections may be on the way. But buying a beach house now while buyers are looking to unload their properties before spring may be a good move, she says.

Buyers who fail to negotiate with their real-estate agent or look for deals are also making a mistake. Ms. Stern points to one brokerage in the Boston area that is giving buyers 75% of the commission it gets from home sellers. The catch: buyers must find the house on their own.

Sellers: Brace yourself for more bad news

For homeowners looking to sell their home, the forecast for the housing market is downright gloomy. Sellers should expect to see double-digit drops in home prices in most markets over the next three years, with an average decrease of 28%, according to a Fortune magazine report posted on CNNMoney.com. Declines are expected to be modest in "superstar cities," the Web site says: 14% in New York, 10% in San Francisco, 5% in Boston and 4% in Chicago.

In places like Detroit, where home prices are relatively inexpensive, and in areas like Dallas, Indianapolis and Cleveland that were passed over by the housing boom, prices should actually rise, the report says.

Downturn slams agents and medium builders

There's been much in the news about the toll the housing slump has taken on large, national home builders and consumers. But a recent article by London-based BBC News takes a look at two groups not focused on as much in current coverage of the downturn -- smaller builders and real-estate agents. The article touches upon the story of one Cleveland  real-estate agent, who during the housing boom, earned six figures yearly. Now, her income is down 70% and she may have to sell the house she inherited from her mother to boost her family's income, BBC News says. The article also highlights the experience of one Washington, D.C.-area builder who is using his life savings so he and his business partner can stay afloat. The money is enough to stave off bankruptcy for a year, the article says.

Vulture funds target builders

Real-estate vulture funds may make a killing from builders' pain, according to TheStreet.com reporter Nicholas Yulico. Among such funds is Starwood Land Ventures of Starwood Capital of Greenwich, Conn., which is looking to purchase distressed housing developments and land sites from builders at "40% to 50% of their 2005 peak values" and flip them a year from now, or maybe later, Mr. Yulico says. In the next three years, values of such land should return to 70% or 80% of peak market value, he says. Starwood is mostly looking at the previously "overheated" housing markets of California, Arizona, Las Vegas and Florida for deals. he says.

 

Courtesy RealEstateJournal.com.

Displaying blog entries 11-16 of 16

Judy Ballard
Judy Ballard & Associates Real Estate
506 Roswell Street, Suite 210
Marietta GA 30060
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Last modified 7/29/2010